My career has been spent telling the stories of public and higher education. Currently, I am manage marketing and communications for the Utah Women & Leadership Project at Utah State University.
As a seasoned public relations professional, my strengths include working with the news media, digital media, developing strategic and crisis communications plans, implementing branding and public relations campaigns, messaging with diverse publics, magazine/newsletter editing/writing, social media, and writing in any form.
I have developed a respected reputation with the statewide news media because of my integrity and responsiveness. As a former newspaper reporter, I can anticipate the media's needs, deadlines, and the newsworthiness of a story. I have worked with Utah, regional, national, and international media members.
I am also skilled at collaboration with a variety of teams in an effort to produce the best campaign or event that represents the quality of the organization I am representing.
Experience• Saprea
Communications Director • Park City School District Communications Director • Utah Valley University Director of Public Relations • Jordan School District Director of Communications • Weber State University, Director of Media Relations • BYU-Idaho, Coordinator of Press Relations • The Post Register News Reporter (Idaho Falls, ID) • The Richfield Reaper News Reporter (Richfield, UT) |
Expertise• Public relations and marketing strategies
• Oral, written, and digital communications • Media relations • Shaping public opinion • Social media • Customer service techniques and training • Branding and reputation management • Magazine writing, editing, and publishing • Strategic and crisis communications • Editorial writing • Website maintenance • Blog creation • Internal communications • Training executives as spokespersons • Keynote writing for executives |
Technical Skills • Microsoft Office (Word, Excel, PowerPoint, Teams, OneDrive, OneNote)
• Google Suite (Docs, Sheets, Slides) • Venngage and Canva (infographics website and social media graphics, flyers) • Emergency notification systems • WordPress (websites, Newsroom, blogs) • Photography (intermediate level) • Certified GRAMA Records Officer • Brand24 social media monitoring • Muck Ruck public relations software |